According to Counterpoint Research, Ai+ Smartphone's growth was driven by an expanded product portfolio, stronger marketing efforts and increased consumer visibility. The performance also reflects a broader shift in India's smartphone industry, where homegrown brands are gaining ground against established global players.
The combined market share of Indian smartphone brands increased from 2% in Q3 2025 to 7% in Q3 2026, indicating their growing presence in a market traditionally dominated by international manufacturers.
The growth comes amid mounting cost pressures across the smartphone industry. Counterpoint Research reported that record-high memory prices have pushed up device costs, affecting shipment volumes across price segments. Shipments in the sub-Rs 20,000 segment declined 47% year-on-year as devices moved into higher price bands.
The research firm has also projected an approximately 13% contraction in India's smartphone market for 2026, highlighting the challenges facing manufacturers amid rising component costs and changing consumer preferences.
Commenting on the company's performance, Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone), said, "Ai+ Smartphone was India’s fastest-growing smartphone brand in Q3, recording 306% year-on-year growth. While sustaining this pace may be challenging given our relatively small starting base, we are happy to be part of a larger shift that is creating space for Indian brands to compete with established and respected global players. The share of Indian smartphone brands has grown from 2% to 7%, signalling the potential of this emerging ecosystem. We believe this is just the beginning, and we are excited to contribute to its growth.”
As the industry navigates rising component costs, changing consumer preferences and increasing competition, Ai+ Smartphone said it remains focused on strengthening its product portfolio, expanding its market presence and building a sustainable, consumer-focused smartphone business.
The company's Q3 performance reinforces its ambition to establish itself as a competitive homegrown player in India's evolving smartphone market, where Indian brands are steadily increasing their share despite challenging market conditions.
The full Counterpoint Research report is available at https://bit.ly/4iHOGHk.
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India's first sovereign mobile operating system, the brand focuses on clean design, long battery life and trusted software performance while keeping prices accessible without compromising the user experience.
From redefining smartphones to pioneering AIoT products as part of its Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, the brand stands for more than specifications, representing India's next era of user-owned, future-ready technology.
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.
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